This is a *great* question! It's easy to think that launching is only for high ticket offers. But launching is important for *any* offer (one at a time of course!). So in today's episode, I'm answering Morgan's question about launching a low-ticket $57 masterclass and how the strategy changes accordingly.
- Understanding the differences between live launching a high ticket offer vs a low ticket offer using the Magician's Gap.
- Why having deadlines are so important—even when launching your low ticket offer.
- Why considering your client's "total lifetime value" is important when launching offers
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