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Show Notes:
Welcome to the Side Hustle Heroes HQ Podcast!
What do we really mean by side hustle heroes? We've never really mentioned this, but we aren't suggesting we are the heroes. I know this might sound cheesy, but it is really you guys the listeners and those we are helping to be successful. You are the real heroes and why we are doing this podcast in the first place.
Figure out your why? Why are you doing your side hustle?
- Money, Success, Quit your day job, More time with family etc.
- I'm not here to preach about what you should do, but for me, work life balance is critical. If I alienate my friends and family, then none of this is worth it!
The content of your social media account connected to your Influencer account could impact your chances to get approved for stage 2 - the video stage, even if you get auto-approved initially.
- Amazon was mentioned on his social media in this case.
- Cody getting in with a TikTok page - ran some ads and didn't get a lot of followers but did get quick a few likes.
- The easiest way to grow a page - many have done this and in just a few days
- Step 1- re-purpose an old FB page if you already have one that you started in the past
- If you don't have one, then start from scratch - do something related to a hobby or just real basic like Andrew's finds.
- Step 2 - Find a viral product video on TikTok, YouTube, and do something similar if you don't already have your own video that you can use. You could download one if you'd like, but that is a gray area as far as I'm concerned.
- Step 3 - Run an engagement ad on FB, optimize for page likes, not difficult at all. Run for $25 a day. I'll include a video in our Facebook Group showing you the details - posted in our podcast notes.
- Step 4 - keep it running until you get 2,000 likes, then ask for approval.
- We continue to see those we are coaching make these mistakes - so we're going to keep pounding these things in.
- Not covering all areas of a good video
- Overall intro of product - Why bought it/using it
- Likes/Dislikes
- Demonstrating how works / tips for using
- talk about personal experience with
- Summarize and conclusion
- Product is too far away from the camera
- Sound is poor - usually because they are too far from microphone - get a lapel mic where the transponder goes into your phone - we'll put a link in the show notes
- Lots of ums, uhs, filler language - invest in some video editing software to fix it
- Making first three videos too long - get in and out - you don't have to cover everything
Wrap up
- Finally, I want to touch on the fact that many people just quit when they are so close because they hit an obstacle, i.e. getting stuck at various stages of approval, you need to push past. I have some friends that can't even get started with step 1 - which is listening to our podcast - wink wink!
- Next week we're going to talk some more about how to scale your video production. We've already mentioned