How Brazilian Jiu Jitsu Built Rener Gracie's Multi-Million Dollar Business | Podcast series / Marketing

Rener Gracie is a Brazilian jiu-jitsu (BJJ) black belt instructor, coach and entrepreneur.

One of the most recognisable figures in modern Brazilian jiu-jitsu, Gracie is a well-known and popular coach who has helped develop some top UFC competitors, such as Ronda Rousey, Brian Ortega, Brendan Schaub, Javier Vazquez and Lyoto Machida as well as former wrestler CM Punk and pro boxer Ryan Garcia. 

As co-owner and head instructor at the Gracie University of jiu-jitsu headquartered in Torrance, California Gracie is known for his initiatives training Police officers in jiu-jitsu based self-defence and his advocacy calling for a nationwide police reform. His Gracie Survival Tactics (GST) curriculum is the first to be recognized in California as approved for law enforcement.

An inventor and entrepreneur, Gracie founded Quikflip, a garment converting into a backpack, which was featured on ABC's Shark Tank and named as one of Time Magazine 2019 best inventions. Gracie also invented a different take on the classic travel pillow, called the Sleeper Hold neck pillow. His new book is called The 32 Principles Harnessing the Power of Jiu-Jitsu to Succeed in Business, Relationships and Life.

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