The Secret To Targeting Gen Z Clients | Vayna Jerabek

Vayna Jerabek joins Matt Lionetti and The Broke Agent to talk about how she started in real estate at 18 and transitioned to wholesaling and how she educates Gen Z on all things real estate. You’ll also get to see some cold calling role play with Vayna, Matt, and The Broke Agent.

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Matt Lionetti: https://www.instagram.com/matt.lionetti/

The Broke Agent: https://www.instagram.com/thebrokeagent/

Vayna Jerabek: https://www.instagram.com/vay.namae/

TikTok: https://www.tiktok.com/@vay.namae

YouTube: https://www.youtube.com/@VaynaJerabek

Listen and Subscribe:

Apple Podcasts: https://podcasts.apple.com/us/podcast/over-ask/id1547905792

Timestamps:

00:00–00:51 Intro

02:16 What does your day look like as a real estate wholesaler?

03:07 When you started at 18, did you get push-back from potential clients?

04:43 What changed between six months in and 12 months?

06:01 What motivated you to switch to wholesaling?

07:22 What did you think of Tom Ferry conferences at the age of 15?

09:38 When did you start diving into (social media) content?

13:16 Vayna’s content strategy and her target demographic

18:44 Dealing with hate comments on TikTok

24:47 How are you coming up with your titles and thumbnails?

26:09 How did you build your team?”

28:17 Cold calling role-play (#1: Vayna & Matt & #2: Matt & The Broke Agent)

34:11 The way you reach Gen Z, is there a specific filming style that you use?

37:06 “How are you attracting emails, and what are you sending out to your list?”

37:59 How does an 18-year-old get started in real estate?

#genz #realestatewholesaletips #realestatewholesaling