064: How to Execute a Successful E-Auction, with Alun Rafique and Anya McKenna

In my experience, e-auctions are often used and abused for the wrong reasons.  However, if you use them strategically, they can be a very powerful tool in your sourcing tool kit. In today's show, I explore the critical success factors that determine the successful of your next e-auction. Alun Rafique and Anya McKenna of Market Dojo explain the necessary steps you must take at all stages of an auction - from pre-event preparation to post-even communication. For more information, visit http://arto...