The Business Development Podcast
Business
In Episode 43 of the Business Development Podcast, host Kelly Kennedy emphasizes the importance of maintaining ethical integrity in client relationships. He states that he would never compromise his morals for the sake of a company and advises against working for a company whose values or products do not align with one's own. Kennedy believes that it is crucial to be genuine and honest with clients, never lying or asking them to do anything illegal or unethical. He emphasizes the significance of building a positive and trusting relationship with clients, as repeat business is more valuable than acquiring new clients.
In this episode, Kennedy also shares a personal story about a negative experience with a service provider that compromised the client relationship. He highlights the need to protect and nurture client relationships, as it is challenging to gain new clients and even more difficult to retain them. Kennedy advises business development and account management professionals to be transparent and ethical in their interactions with clients, always standing behind a product or service that they truly believe in. The ultimate goal is to make sure that clients are successful and satisfied, leading to repeat business and a sense of pride in one's work.
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