289. Bringing Purpose to Life and Growing a Brand Movement with Simon Mainwaring, CEO of We First

“What does working at your company say about me? And do you embody the badge value that I want to say about myself when I tell someone where I work?"

In this episode of The Inner Chief podcast, we speak to Simon Mainwaring, CEO of We First, on Bringing Purpose to Life, Growing a Brand Movement and Nailing a Pitch.

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Simon is a brand futurist, global keynote speaker, and bestselling author. He is the Founder and CEO of We First, a strategic brand consultancy based in Los Angeles, California, that has helped companies like Sony, The Coffee Bean, Timberland, and Toms, to accelerate their growth and impact.

His first book, We First: How Brands and Consumers Use Social Media to Build a Better World, was an Amazon, New York Times and Wall Street Journal bestseller, and was named the Best Business Marketing Book of the Year. His latest book, Lead With We: The Business Revolution that Will Save Our Future, was voted the McKinsey Top Business Bestseller on Workplace & Culture.

Simon started his career as a writer and Creative Director at agencies including DDB (Sydney), Saatchi & Saatchi (London), Wieden & Kennedy (Portland) and Ogilvy (Los Angeles) winning awards at all major advertising festivals on clients such as Nike, Toyota and Motorola.

Simon has been named one of the top keynote speakers in the world, is a regular columnist for Forbes, and in 2015 was a finalist for Global Australian of the Year.

In this episode we talk about:

✅  The 3 things you need to nail a pitch and convert the naysayers

✅  Leading with We, and shifting away from Me First

✅  How the role and responsibility of business has changed, and

✅  The evolution and power of a brand movement

Connecting with Simon Mainwaring

You can connect with Simon via LinkedIn and his personal website.

Books and resources

• Lead With We - by Simon Mainwaring

• We First - by Simon Mainwaring

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