#282 - Liz Giorgi - The Future of Content For Consumer Brands

On this episode of DTC POD Liz Giorgia joins Blaine & Ramon to cover all things content as well as the big news of Trend's acquisition by soona. We cover how shopping will become integrated into all aspects of the internet, the diverse landscape of content like user-generated content, reviews, product photography, custom content, and more. We chat about how to build a great business, aligning incentives, Liz's entrepreneurial journey, the growth of soona, and how AI will fold into the product photography and content landscape.

We cover:

1. Ecommerce content creation and distribution

2. Importance of partnerships and collaborations

3. Scaling creativity and professional services

4. The role of AI in creative content

5. Value of storytelling and unique brand identity

6. The journey of entrepreneurship and learning from mistakes

7. Growth strategies and customer engagement tactics

Timestamps

01:35 - From video production to founding Suna.

05:54 - Discovering purpose through entrepreneurship.

09:57 - Making photos affordable with innovative technology.

14:18 - Values, curiosity, and networks drive success.

15:46 - Techstars, beta launch, and virtual shoots.

21:30 - Remote headshots and the power of Instagram.

24:27 - Embracing failure and staying adaptable.

27:40 - Streamlining content creation with our platform.

32:42 - Scaling creativity for big brands with integration.

35:18 - Partnering with UGC leaders at Santa.

38:15 - Omnichannel content is crucial for brand success.

43:35 - AI as a tool, not a replacement.

49:11 - The importance of human connection and authenticity.

51:53 - Learn more about Suna and soona Studios.

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Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.
 

Additional episodes you might like:

• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth

• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content

• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views

• #219 JT Barnett: The TikTok Masterclass For Brands

• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook

• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands

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Liz Giorgi - Co-founder and CEO of soona
Ramon Berrios - CEO of Trend.io
Blaine Bolus - Co-Founder of Seated