Spotify pivots from podcasts, but have they learnt from their mistakes?

We know Sascha is a sucker for pop-culture news, and isn't too ashamed to admit that she clicked on all the headlines announcing the end of Spotify’s deal with a certain royal couple. But this snarky celebrity headline is part of a much much larger pivot.

We’ve seen an end to similar personality-led podcast deals - last year, the Obama’s quietly stepped away from renewing their agreement, and instead took their production company Higher Ground across to Audible. And last month Spotify announced the decision to restructure its podcast division - laying off 200 jobs, and merging Parcast and Gimlet media - with their own inhouse Spotify Studios. These were two podcast houses the company spent millions of dollars acquiring. Instead, they've declared a new move to advertising. Today Sascha is joined by Amrita from The Verge to ask - as Spotify learn from their podcasting mistakes as they decide to lean in to advertising?

To read more of Amrita's writing, click here.

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