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Big Take

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Mattel Bets Big On Barbie's Pink Carpet Debut

2023-07-07

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She’s been an astronaut, a scientist and the president of the United States. Now Barbie is a movie star. Bloomberg’s Kelly Gilblom joins this episode to talk about Mattel’s bet that the $100 million Barbie movie debuting July 21 — and the launch of the company’s entertainment division — will revive its biggest brand, reel in new fans and help it reclaim the No. 1 spot of global toymaker.

Read more: Mattel's Risky Bet on a Feminist Barbie Movie Just Might Work

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