TPM Episode 338: Joe Johnson, Ski Marketing Guru

Joe Johnson has mastered the desk jokey hustle as he's gone from dream job to dream job. While he spends a lot of time at his Salomon desk, he's not chained to it. He's an industry dark man, a behind-the-scenes ideator of some innovative marketing campaigns by some of the biggest resorts and brands out there. On the podcast, we talk about his first passion, basketball, his incredible list of jobs:  tourism, resort, agency, and brand gigs, his near-death fall, and a lot more. It's the first business episode in a while, and Digi Dave Amirault asks the Inappropriate Questions.

Joe Johnson Show Notes:

3:00:  Sneakerhead, Tonasket, WA, basketball, college scholarship, Internships, and Visit Spokane

14:00:  Quitting Visit Spokane during the 2009 recession, being a broke, digital hired gun at Solitude, playing catch up on the mountain, leaving Solitude.    

21:30:  Rollerblade: They invented inline skating and make the best skates on the planet.

Best Day Brewing:  All of the flavor of your favorite IPA or Kolsch, without the alcohol, the calories and sugar.

Elan Skis:  Over 75 years of innovation that makes you better.

23:30:  Recruited by The Canyons, The Ultimate Mountain Gig, his life-changing accident, Outside Media, office at Alta

37:00:  Stanley:  Get 30% off site wide with the code pmovement

Peter Glenn Ski and Sports:  Over 60 years of getting you out there. 

39:00:  His insane Outside Media account list, developing relationships with athletes, competing brands, and leaving Outside

46:00:  Sun Valley to Salomon, travel, marketing toolboxes, big picture items, and money      

60:00:  Inappropriate Questions with Digi Dave Amirault