Houston, we have a problem.
Now that COVID is long gone, and studios are putting out blockbusters again, it almost seems like things are back to “normal.” Yet, movie after movie keeps underperforming, which is a polite way of saying Hollywood movies are bombing at the box office.
Why? Well, I don’t have to tell you why. You know why. Everyone knows why except the people tasked with covering Hollywood who are too afraid to say why. You can’t fix a problem you can’t name.
In a recent poll, 42% cite movies getting worse as the main reason they no longer pay to see them. Why have they gotten worse? Because Hollywood swapped great storytelling for franchise movies long ago, then they transformed those franchise movies into agenda-delivery devices.
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