Attention is Currency: The Three C's of Standing Out in a Saturated Space đź‘‘
PRE PS Next week, my friend and client Alyce from Bossy. Copywriting is hosting a free training for small business owners and freelancers that want to stand out in their space. In this 60-min super practical workshop, she'll teach you how to avoid the biggest mistakes every small business owner makes; how to figure out your tone of voice and 'personality on paper'; how to start using AI for faster content (even if you're a newbie); and how to write engaging content that stops people mid-scroll — and sells more products and services. Alyce is all about building attention-grabbing, authentic businesses! To learn more and register click here.
In today's podcast episode, we chat to Alyce - who is the director and head writer of Bossy. Copywriting, who is a copy and content studio in Melbourne, on the BEST way to stand out in a 'sea of the same' saturated space with all things copy and content.
You might have heard Alyce grace us with her presence on the podcast before, she is a client inside of Launchpad with her course Bossy. Copy College, where she blows your mind with all of her knowledge of the wonderful word of copy and how to use it to make your business basically go 'bang'.
If you want to propel your business forward in the most authentic and unique way and have perfect fit clients or customers knocking down your door, this is the podcast episode for you!
Here are a few things we cover:
✔️ Confidence: Having conviction around how authentic your brand feels as it's so aligned with your personality and values literally lights you up, and that comes across in your copy and content.
✔️ Connection: How do you connect with your audience on a deeper lever to build a brand that feels authentic to YOU? (Hint: Extract, Amplify and Weave)
✔️Creativity: Alyce talks through the process of commanding attention and convincing people to stop and fall in love with your brand or business. Here we chat through using creativity to sell without actually 'selling'.
If you found this podcast episode useful, register for Alyce's FREE training How to Write Stand-Out Copy + Content for Your Small Business on Tuesday 18 & 19 July! In this super practical 60-min live training, Alyce will teach you how to build a business that stands all the way out, regardless of the industry you're in.
To save your spot, click the link here and choose your live time slot. Can’t make it live? That’s cool — choose one and Alyce will send you the replay afterwards.
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