Can hair really be sensitive to protein? Episode 139

Is the NIOD brand really “ultra-scientific?” Saania says…I have a question about a skincare brand that's gained a cult status amongst serious skin care junkies. The brand NIOD, under the umbrella brand Deciem, claims to be "skincare for the hyper-educated".  Their star product is called Copper Amino Isolate Serum. I wanted to know what you thought about the science behind this serum, as well as some of their other super sciency sounding products and claims. I was not familiar with this company ...