Episode 601 | Bootstrapping B2B vs. B2C

In episode 601, Rob Walling chats with Nick Fogle of ChurnKey. Nick previously cofounded Wavve which was acquired in early 2021. In this conversation, they chat about how the idea for Churnkey came from his other business, decision to sell Wavve, and some of the key differences between bootstrapping a B2C vs a B2B SaaS.

Topics we cover:

[2:11] Tips for reducing churn

[3:26] Asking for feedback at the point of cancellation via feedback surveys

[8:09] When he knew it was the right time to double down on ChurnKey

[9:06] A piece of advice for bootstrappers looking for SaaS business ideas

[14:44] The process Nick and his cofounder used to sell Wavve for a life-changing exit.

[22:13] The potential pitfalls of off-market deals

[26:56] His initial reaction after selling Wavve

[29:04] The key differences between selling B2B and B2C

[30:36] Why Nick made the difference to hire a head of sales for ChurnKey

[32:14] The mindset shifts he had to unlock around shifting from low touch to high touch sales

[33:43] Why he decided to join the current batch of TinySeed

Links from the Show:

• Nick Fogle (@nickfogle) I Twitter
• Churnkey
• Wavve
• TinySeed

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you.

Subscribe & Review: iTunes | Spotify | Stitcher