Leveraging Connections and Emotion for Marketing Campaign Success
In this episode, Thomas Gröhl, VP of Marketing at DocuWare, shares the three methods DocuWare focuses on for marketing campaigns, why engagement is key to everything they do, and how DocuWare is leveraging a more emotional approach to connect with their customers. He also provides insights into how marketing can have a better relationship with sales, the importance of keeping buyers in mind when creating campaigns, and how to be a trusted advisor.
Key Takeaways
Quote(s):
“I would like demand gen marketers out there to have their buyers more in mind when they create their campaigns, their content, the messaging. Think about how relevant is it for my audience? What's the value proposition? There are no shortcuts that last long, and your customers will value that in the long run.”
Episode Timestamps:
*(03:24) - The Trust Tree: How DocuWare uses the channel for 80% of their business
*(06:40) - The Playbook: Thomas’s uncuttable budget items
*(29:44) - The Dust Up: How Thomas utilizes facts and numbers to bust through company tension
*(30:33) - Quick Hits
Sponsor:
Pipeline Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.
Links:
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