The Power of Video in Sales: Clarity in Sales and Life, Part 3

In this episode of the Peak Performance Selling Podcast, Jordan Benjamin and Todd Hartley, the founder and CEO of WireBuzz, explore the power of clarity in sales and life, discuss the detrimental effects of confusion and the importance of injecting massive clarity into sales interactions. They emphasize the role of responsible communication and the need for sales professionals to own the processing and sharing of information. The conversation highlights the shift from a "take" mentality to a "give" mentality in sales, where serving and educating prospects adds value and leads to better outcomes. The benefits of video in enhancing clarity and engagement are also discussed, along with the use of tools like HubSpot to track prospect engagement and improve follow-up. The episode concludes with the reminder that authenticity and honesty are essential for success in both sales and personal relationships.

 

PEAK PERFORMANCE HIGHLIGHTS

Injecting Massive Clarity and Creating Sustainable Peak Performance - Todd Hartley: "Clarity is extremely powerful and more people, you know, Tony said something one day, that hit me like a ton of bricks and he said, it's about responsible communicators. And maybe you've heard him say this, but a responsible communicator owns not just what comes out of their mouth, but how it is processed, received, retained, and even shared on the other end. So when I heard that, I was like, damn, that is all about clarity management. And if you're a responsible salesperson or responsible marketer, you've got to be aware of how that information is going to be even shared from the person you're selling to your internal champion. To their team, because if you're relying on your internal champion to explain you with the right level of clarity and excitement and certainty that you provide, you're going to lose more deals than you win. So like I'm obsessed, like that's another drip spot in the process. How do you arm that internal champion with an asset that'll get their review committee fired up and excited when you aren't in the room and everybody else is being reviewed as a PDF. That sucks and is boring. How do you get your beautiful face on camera impacting the decision? And what you'll notice by the way, in 2020, the stats from clients that are using this strategy of mine, they increased their close rate somewhere between 40 and 103%. So injecting clarity to your internal champion goes a long way because they'll never be able to explain you the way you can explain you."

Authenticity and Integrity in Sales and Life - Todd Hartley: “If one person's being deceptive and it doesn't matter if it's in a business relationship or a personal relationship, that relationship isn't going to succeed…Things aren't going to work well, right? Which means no hiding, no cheating, and personal life and in your professional life, like be, be all. It takes everything in this world to win everything to be successful. And any energy leaks that go to being deceptive are leaks that keep you from hitting a home run for somebody.”

 

You can connect with Todd and check out his work in the links below:

• LinkedIn: https://www.linkedin.com/in/videotodd/
• WireBuzz: https://www.wirebuzz.com/

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Jordan Benjamin | MyCoreOs.com | Podcast | Email | Twitter