[Top Agency Series] Building Marketing Strategies and Plans That Work With Susan MacNicol

Susan MacNicol is the Managing Director of Strategic & Creative Marketing Inc., a marketing firm dedicated to assisting businesses in achieving their optimal sales. The firm helps its clients by clearly defining their target market, identifying competitive advantages, and creating powerful marketing messages and tactics that reach the right audience. She is a results-driven leader with a progressive record of developing and implementing marketing, recruiting, market research, and sales strategies for commercial organizations, government agencies, and nonprofits. 

Susan has served on National Advisory Panels for LinkedIn and Facebook corporate for four years, providing feedback, ideas, and beta testing to these global leaders in social media. She has a BA in marketing communications from Columbia College Chicago and an MBA from Pepperdine Graziadio Business School.

In this episode…

Marketing is fundamental to the success of any business. So how can you come up with effective marketing campaigns that drive results? 

Many companies have a marketing team, but most don't have the expertise to create an effective marketing campaign that delivers the desired results. Susan MacNicol recommends partnering with marketing agencies with the know-how to help you build a strategy supported by processes to make it all work. She shares how these professionals conduct comprehensive reviews of target markets, sales goals, creative content, and messaging to communicate your value proposition to customers and prospects.

Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Susan MacNicol, Managing Director of Strategic & Creative Marketing Inc., where she discusses how she helps people build marketing strategies and plans that work. Susan talks about Strategic & Creative Marketing, Inc. and what it does, its relationship with Facebook, and the evolution of the firm’s services.