Today, why formats matter so much. If you want to get listeners stay engaged, for readers to finish an article, to resonate deeply and make work that matters, then we need to focus on formats. In this episode, we focus on why formats matter so much, how you can search them out for yourself and craft your own to hook an audience and get them to the end.
We’re joined by the most format-obsessed person out there: Hugh Garry, co-founder of Storythings. Hugh and his team write the newsletter, Formats Unpacked, diving each week into a format and why they love it so very much and why, maybe, you should too.
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INSIDE THIS EPISODE:
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PRODUCTION CREDITS:
- Creator, host, writer, editor: Jay Acunzo
- Producer and researcher: Ilana Nevins
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