This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Business:Marketing
Disney CEO Bob Iger received an extension to stay as CEO until the end of 2026. Joe believes this is just enough time to sell the company to Apple (of course). Robert and Joe discuss what it will take to make that happen.
Threads starts laying out advertising guidelines, but should they even do it? Joe says no and Robert says wait.
Finally, the Morning Brew talks about what makes media success, but most of all, the advantages for content marketing are clear.
Rants and raves include Aretha Franklin's will and the new Star Trek series.
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This week's links:
Analyst Expects Disney to Sell
Threads to Launch Branded Content
Meta Is Pitching Threads Advertising
Morning Brew Breakdown
Aretha's Will Disaster
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