474 - How to Recruit and Retain Real Estate Agents (and Cut the Bad Ones Loose)

We’re talking with Ryan Zook, cofounder and CEO of the Dwellus Group. Ryan’s been recognized by REALTOR® Magazine as a top “30 Under 30” agent, was named one of Virginia’s 100 most influential agents, and has been featured on HGTV’s House Hunters. Listen to his interview to hear more about creating and promoting a value proposition, the art and science of finding, keeping, and releasing talented agents, and the phenomenal success he’s had since joining Real Broker, LLC a little less than a year ago.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

Connect | Resources

·      Website: dwellus.com

·      Instagram @ryanzook

0:00     Introduction

1:16     Ryan’s backstory

2:00     Filming “House Hunters”

3:55     Keys to success: strong branding

7:27     Promoting your value prop [Golden Nugget]

10:11   The art and science of keeping talent

12:36   Policy on team meetings

14:48   Cutting an agent from the team

17:45   Thoughts on maximizing talent

20:03   Coaching dual-career agents

22:21   Coaching agents to generate leads

26:09   Real Broker: recruiting downline agents

32:13   Know and promote your value prop [Golden Nugget]

35:55   Action Item