316) Building a Revenue-Generating Website For Your Financial Brand

Does your financial brand have a website that sells, or is it nothing more than a glorified online brochure?

Are you building it based on internal requirements, or are you viewing it through the lens of your customers and their buying journey?

Many financial brands are still not investing in their websites and to improve their digital experiences, which are missed opportunities to turn your platform into a revenue-generating machine.

It all starts with the mindset and perspective of everyone within the organization, and the ability to see the potential to build a real digital growth engine.

Join us as we discuss: 

- Digital retail experience successes and failures of retail giants [01:57]

- The underlying lessons for financial brands [08:07]

- The risks of self-diagnosing your website [09:07]

- Why financial brands are still underfunding their website investments [13:09]

- How to build a website that sells for your financial brand [18:02]

You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.

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