[Top Agency Series] Connecting Brands With Their Audiences Through Storytelling With Laura Bergheim

Laura Bergheim is the Founder and CEO of Wordsmithie, a content marketing agency providing content development and strategy services. She is a writer, editor, content strategist, and entrepreneur with extensive experience with all media formats. Laura has written for global technology, retail, healthcare, travel, and financial industry brands. 

Before Wordsmithie, Laura was the Senior Program Manager for Content Strategy at Google, responsible for creating and managing site and customer support content for Google Ads and other monetized products. She founded two agencies, served as Creative Director at Resource Interactive (now part of IBM), and managed a 20+ person feature-writing team at Lycos. She is also the author/co-author of eight non-fiction books and two novels.

In this episode…

Are you trying to get the attention of your target audience and convert them into customers? The secret to success lies in how you tell your brand's story. So how can you craft the messages that accomplish your brand goals and suit your business?

According to Laura Bergheim, having a good brand with good products is not enough to succeed. If no one knows about it, the brand will fail. She recommends hiring content marketing agencies — experts who will evaluate your brand, your products, and your target audience to help you tell your brand's story in a way that will capture and convert people into customers. 

In this inspiring episode of the Inspired Insider Podcast, Dr. Jeremy Weisz welcomes Laura Bergheim, Founder and CEO of Wordsmithie, to discuss how brands can effectively tell their story. Laura talks about Wordsmithie and what it does, how it narrows down the content to focus on what resonates with its clients’ audience, and the essential components for a good story.