Business Systems & Strategies, SEO, & Storytelling w/Colie James

Today we talk about the importance of effectively managing leads that come in through SEO, with an emphasis on using a system to manage these leads.

Colie James is a  "Workflow & Automations Guru" and the host of the Business-First Creatives podcast.

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1. Colie shared practical ways to set up a system for your business.

• Automate client booking through Customer Relationship Management (CRM) systems like Dubsado and HoneyBook.
• You need for a system to handle leads generated from effective SEO practices.
• Automating consultation calls and bookings ultimately saves time and money.

2. The importance of clarity and confidence selling services.

• Use local SEO keywords.
• Explain the uniqueness of your services
• Google search your own business and see how well you rank for business name.

3. Align the front end (SEO and marketing) to the back end (client experience).

• Use storytelling in blogs to attract potential clients.
• Use blogs and strategic social posts to give insights into your sessions.
• Focus on blogs, not pages on your website when you want to target Local SEO keywords.

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