My Favourite Failure: Happiness expert who was desperately unhappy running a happiness startup - Jennifer Moss

Jennifer Moss is a workplace happiness writer, speaker and strategist. 

Having moved back to Canada from Silicon Valley in 2012, she co-founded a company called Plasitcity Labs with her husband. 

They developed happiness strategies for companies and got some big clients like LuluLemon. On the cusp of signing a transformative deal in 2019, they got blind-sided days before signing which fatally crippled morale.

And in the midst of all this, it didn’t escape Jennifer that she was running a happiness startup but was desperately unhappy.

What happened?

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