146. ISBA & Purpose Disruptors debate 'advertised emissions' | Latest ads reviewed

In June, the leaders of three leading UK trade bodies, the Ad Association, ISBA and the IPA, wrote an opinion piece in Campaign that said tracking carbon impact is vital, but questioned the premise of 'Advertised Emissions' - a framework published by Purpose Disruptors as a way to encourage the advertising industry to take responsibility for its climate impact. Purpose Disruptors then responded by explaining its emissions methodology.

Campaign invited ISBA director General Phil Smith and Purpose Disruptor co-founder Jonathan Wise to discuss the matter further. They debate the best way to track carbon impact and the ad industry's wider responsibility to avert climate change.

Campaign creativity and culture editor Gurjit Degun also joins to talk about the cost of pitching, using data gleaned from School Reports submissions.

Lastly, Nicky Bullard, group chief creative officer, Mullenlowe Group UK, and Paul Stanway, creative director and co-founder of XYZ, discuss the latest ads: Apple "Battery for miles" (in-house); Nike "What the football" by Wieden & Kennedy Portland; and NYX Professional Makeup "Beach club" by Backlash.

Stanway joins the Campaign Podcast in the wake of the news that XYZ, the brand experience agency he co-founded with managing director Will Mould has been acquired by 160over90, the shop owned by global entertainment company Endeavor. He shares his thoughts on the acquisition.

Further reading:

Ad chiefs warn: 'Advertised emissions' won't help our industry to reach net zero

Why 'Advertised emissions' matter: Purpose Disruptors hits back at ad trade bodies

The cost of pitching - and how many brands are paying

XYZ sells to 160over90

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