Will the end of password sharing help Netflix get some chill in India?

Yesterday, Netflix announced that it will be starting password sharing restrictions in India. The OTT giant will only allow users on the same internet connection to access a particular account. Anybody who is not a part of what its calling "Netflix Household" will not be able to access  content.

While move did not come as a surprise since Netflix has already implemented it in many countries like the USA already, that it is using the same strategy in India, a market it has been struggling with for a while, is interesting.

Will this new move help Netflix get more subscribers in India?

Tune in.

Recommendations

Netflix’s last growth market

Spotify adopts Indian habits to avoid the ‘Netflix problem’

Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.