Unrelenting Heat is Lowering Tea Yields | Herbal Tea Market Growth is Accelerating | Dilmah Tea Founder Merrill J. Fernando Passes

HEAR THE HEADLINES – Unrelenting Heat is Lowering Tea Yields | Global average air temperatures reach a new high | Herbal Tea Market Growth is Accelerating | Dilmah Tea Founder Merrill J Fernando Passes at 93

| GUEST – Pradeep Kumar Sacitharan, CEO of London-based Donsfield

| FEATURE INTRO – Pradeep Kumar Sacitharan is an expert in business development with a passion for assisting online entrepreneurs in dealing with disruptions like the tea industry is facing. He is CEO of London-based Donsfield, a trade development firm that buys and builds successful global brands. Pradeep writes that “growth in life is to be able to take bigger risks at a faster pace at every stage.”

The Critical Role of Data in Defining Consumer Demand – Pradeep was born in Sri Lanka but fled at six during a tragic civil war. In England, he earned a master's degree at Imperial College in London, a doctorate in molecular and cellular medicine from the University of Oxford, and he was named a Fulbright Scholar and studied medicine at Harvard University with fellowships at the Sorbonne University in Paris and Xi’an Jiaotong University in Suzhou, China. Pradeep grew up in a tea-drinking family and was involved in a tea business that failed to thrive. He shares that story and offers valuable insights into sales and marketing. In this discussion, he advocates for MTC (manufacturer-to-customer), a business model suited to specialty tea. He is a digital marketing resource with expertise largely untapped by the tea industry.

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