Under the Influence with Terry O'Reilly
Society & Culture
The Happy Homemaker: How Advertising Invented The Housewife - Part 2
2023-07-22
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This week, Part 2 of how Madison Avenue invented… the housewife. Over 100 years ago, the advertising industry realized they had thousands of household products to sell. All they needed was a customer. So they invented the Happy Homemaker, and for the next 25 years, encouraged women to be stay-at-home moms. That strategy created the biggest business in the world: Housekeeping.
The rest is advertising history.
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