#134: How to Tell Your Story Without Playing the Hero (REPLAY)

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You've heard us say it over and over again: your job is to invite your customers into a story where they are the hero who wins the day. And that means focusing on their story instead of telling your own! But we're going to let you in on a secret today: There actually is a way you can tell your story without making yourself out to be the hero!

 

Today we continue our Summer Replay Series, highlighting our top episodes of all time. In today’s replay, Donald Miller talks with Eddie Zingleman, owner and furniture maker at Tennessee Woodworks. Don coaches Eddie on how he can leverage his story to connect with customers and grow his business – all while playing the guide and making his customer (not himself) the hero.

 

If you are struggling to figure out how you can incorporate your brand story into your marketing without playing the hero, today's conversation will show you how.

 

Check out Eddie Zingleman's amazing work at TennesseeWoodworks.com.

 

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