Part 3: Ami Bateman Breaks Down Her Exact Marketing Spend $$$ on the Pleasant State Equity Crowdfund (and her thoughts in hindsight!)

Hey guys, it’s Doone here - your host and hype girl! 

By the time you hear this episode, I’ll be somewhere back in Europe and the UK spending time with friends and family and doing all our favorite things on this side of the world. But today, you’re going to be hearing from Ami Bateman again. You might remember that we’ve had her on the show twice recently to talk and do a deep dive into her Equity crowdfunding campaign - which I can proudly say I invested in. I’d highly recommend going back to part 1 and part 2 if you‘re not caught up on those episodes yet because they really do sit in chronological order. This episode is absolutely brilliant I just love Ami so much for her candid insights and really breaking down everything from the line item marketing spend to make a campaign like this successful. And if you love this series, let me know! I’m curious if I should do more of these multi-part series to get into the nitty-gritty of how something works.

Something we’ve demonstrated through these three sessions is that this is a very big undertaking, but it’s a super rewarding one. This ability to allow your community and customers to own part of your company has got to be a really big part of your philosophy. Start with why you're doing this: your purpose and intent that’s really ethical. For Ami, this crowdfunding has led to the opportunity to help women build wealth, rather than just lining the pockets of a very few whose values aren’t aligned. Obviously, I love that.

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This is Ami for Female Startup Club.

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