From Ecomm Lessons at Stylerunner to the Ultimate Playbook in Tech with Wrapd’s Co-Founder Julie Stevanja (formerly Her Black Book) (Part 1)

This is Julie Stevanja for Female Startup Club

Hello and welcome back to the show! It’s Doone here, your host and hype girl! If you’ve just found us - hi! Love this for you. And me. Every week we’re learning from some of the world’s most brilliant minds in business. Like the co-founder of Wrapd, Julie Stevanja (formerly known as Her Black Book). Julie and her twin sister Sali have been building businesses for women since 2012 back when they first launched Stylerunner and now they’re back at it again taking the lessons they learned with that business to build Wrapd. It’s a premium app for shoppers to discover deals and brands.

We chat about Julie Stevanja sharing her ultimate tech playbook for launching into the wild, wild west of the world of apps - and there is some serious gold in here for both techy and CPG founders. Remember, this journey should be fun too! Embrace your voice and be bold with it. Launching a successful app is an entrepreneurial journey filled with ups and downs, but with the right attitude and a little help from your friends (slash tech co-founders), your launch will be a sparkling success.

In this episode we’re talking through the learnings from Stylerunner and the difference between building a brand that’s e-commerce focused vs a tech company, and how that fits into the world of VC as well as a bunch of interesting gems when it comes to the playbook of launching an app.

A quick note on housekeeping. If you love this episode please take a tiny action and share this episode with a friend, post it on social media, or leave us a review - and if you want to feature on the show send us a voicemail on Instagram DMs with your question or topic - I’m loving the ones we’ve had come through already!

Let’s get into today’s episode, this is Julie for Female Startup Club.

LINKS WE MENTION:

Julie's Instagram

Wrapd's Instagram

Harvard Business Review Website

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