318) Marketing Technology Landscape 2023: Maximize Your Tech With a Strategic Framework

With so much exciting new technology at our fingertips, how can financial leaders possibly choose the right ones for their brands?

It starts with building a strategic framework — a roadmap — that can guide their teams together in identifying the customer’s needs. Once we’ve come together to determine why we need technology, then we can begin the adoption journey and move forward into the age of AI with confidence.

In this episode of our Practical Perspective series, we unpack 2023’s Marketing Technology Landscape report to help gain perspective on a technology strategy framework for financial services.

Join us as we discuss:

- Marketing technologies’ impact on internal teams (4:05)

- The four gears of the digital growth engine (12:02)

- Why financial leaders need a tech strategy framework (16:05)

Check out these resources we mentioned during the podcast:

- Marketing Technology Landscape 2023

- Chief MarTec

You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.

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