Why Barbie is a masterclass in marketing, and what we can learn from it

There aren't many people that have escaped the Barbie-mania that has swept over the Uk over the last few months, and that's far from accidental. Barbie the toy has always been a little bit of a crowd splitter, with people liking or hating the doll that was seen to symbolise a lot about women, but the film... that hit differently. 

As someone who was most definitely in the 'not a fan' camp, I started noticing the marketing campaign as it unfolded quite a few months ago. There were filters, collabs, pink billboards... and when the film premiered (and the Malibu Dream House was available on Air BnB), the PR machine that is Barbie went up many (many) levels. I've been in awe of how everything pink and Barbie has infiltrated so many areas of our lives over the last few months. As I chat about in this episode of the podcast.

Even though the reported budget exceeds what most have to spend in a few lifetimes, there's a whole lot to learn from Barbie, as I share in this episode of the podcast. I'd love to hear your thoughts too...