Why Traditional Sales Fall Short With Sam Jacobs, CEO & Co-Founder, Pavilion (Ep. 11)
“Marketing creates demand, and then you hire a bunch of SDRs to generate opportunities, and then you hire a bunch of early to mid-career AEs to take those opportunities and turn them into revenue. And that's all supposed to yield results in a compelling way. It’s working less and less. Only 28% of reps are hitting quota right now. This means one out of three is hitting quota, and two out of three are not. Two-thirds of the money we spend is not productive,” says Sam. “So, how do you think about more efficient investments, more effective investments so that you can generate better returns? That's the conversation.”
Tune in to hear Sam explore:
And more.
Take a listen and gain valuable insights!
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