Business:Management & Marketing
How To Become More Commercial
"Marketing's job is never done. It's about perpetual motion. We must continue to innovate every day." - Beth Comstock, former CMO at GE (Harvard Business Review, 2018)
The importance of continuous innovation in marketing.
Why maintaining a dynamic approach is key to successful marketing.
Understanding the need for marketing evolution in line with industry and consumer behavior changes.
Our journey today: Becoming more commercially-focused marketers.
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