176: Stacy Thal - How To Maximise Your Business Value Through Brand Strategy

Stacy Thal is an MVP Brand Strategist, Stacy Thal helps founders and C-suite executives create breakthrough brands.  She has worked with organizations like Google, Walmart, Pottery Barn, META, and many SMB organizations.  She helps these organizations create and articulate a differentiated foundational brand strategy, and to go to market quickly with confidence, and attract and retain the right employees for their vision and culture.

 

In today’s episode, Stacy Thal shares:

• How being made redundant several times helped her realize that consulting was what she was meant to be doing.
• Branding is a process, and all processes can be learned and applied.
• What is a brand guideline, and how to differentiate yourself in the marketplace
• What are the key elements of a strong brand strategy foundation:

- Strong foundational belief

1. Clear mission, vision, and values
2. A clear promise to your customers
3. Your value proposition
4. Your pledge that you declare publically (and living authentically with that)

• How getting clear on your mission, vision, and values is important to your brand.
• Defining that authentically is really critical to attracting and retaining talent, customers, and funding.
• How to socialize the mission, vision, and values in a way that keeps the organization excited and aligned.
• Why you need a branding strategy documented.
• Why should you be asking, “What really matters to you?”  What matters, matters!
• How asking that question has allowed Stacy to get clear on her priorities and live a life she loves.

Through this question, she has been able to spend more time with family, be of more service to her clients, and have time for Salsa dancing.

• How to find out what are the emotional triggers of your customers.
• Habits & Rituals that have enabled Stacy to live life on her terms - self-care is important:

1. Building an ongoing pipeline of work.

2. Daily recalibrating naps (10mins to 20 mins to reboot the brain).

3. Daily walk, first thing in the morning

• Why you must schedule marketing time, and do it regularly
• And much more…

 

 

Resources mentioned in today's show:

www.stacythal.com/MVP

 

If you would like more insights on profit maximization for your business

visit www.ProfitHive.com.au