This is session number 007 of the Influence Psychology and Persuasion podcast. In this episode, I'll be explaining all about familiarity and how it affects our interactions and decisions. First and foremost, and more obviously, we, as a species like what's familiar. From an evolutionary angle, if what you did yesterday was good enough to keep you here, alive and well today, then repeating that makes so much sense. But..... how can this psychological principle be used to your advantage, and what ...
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