The Art of Transformation: Experience Design for Transformative Experiences | Claus Raasted and Paul Bulencea

Claus Raasted and Paul Bulencea are dedicated to the art of transformation. Their immersive 5-day event, known as the College of Extraordinary Experiences, unites a diverse array of individuals from esteemed voice talent show judges to 16th-generation Samurais. Together, they strive to empower ordinary people, fostering personal growth and a profound level of self-awareness. Through their expertise, Claus and Paul have become accomplished design professionals, inspiring organizational transformations within companies that push employees and individuals to new heights.

Claus Raasted is a Danish entrepreneur, keynote speaker, lecturer, podcaster, and transformational designer. He has spoken at over 1,000+ live events and worked for companies like Ikea, Disney, Google, Marriott, Panasonic, and the Discovery Channel, among others.

Paul Bulencea is an award-winning author, educator, entrepreneur, speaker, and experience designer who has worked with Fortune 500 companies and governments across the globe. His work aims to drive growth by shifting business models from services to co-creative transformational experiences.

In this episode, Dart, Claus, and Paul discuss:
- The College of Extraordinary Experiences
- Building a creative experience around an objective
- What transformation means in different contexts
- Why we should embrace difficulties instead of avoiding them
- The qualities of a transformative professor or lecturer
- How a CEO can introduce a transformative experience to a company
- Designing the right space to cultivate change
- Transformative experiences for employees
- And other topics…

Claus Raasted is a Danish entrepreneur, keynote speaker, lecturer, podcaster, and transformational designer. He is a live-action role-play (LARP) pioneer and current CEO of Dziobak Larp Studios, a LARP design collective. Claus has spoken at over 1,000+ live events and worked for companies like Ikea, Disney, Google, Marriott, Panasonic, and the Discovery Channel, among others.

Paul Bulencea is an award-winning author, educator, entrepreneur, speaker, and experience designer who has worked with Fortune 500 companies and governments across the globe. His work aims to drive growth by shifting business models from services to co-creative transformational experiences. He holds a masters in Innovation in Tourism from the Salzburg University of Applied Sciences where he was awarded the Best University Graduate by the Austrian Chamber of Commerce.

Together, Claus and Paul helped found the College of Extraordinary Experiences, a 5-day experience journey providing hands-on learning and growth for professionals from around the world.

Resources Mentioned:
Extraordinary.college

Connect with Claus and Paul:
https://www.clausraasted.com/
https://www.linkedin.com/in/paulbulencea 

Work with Dart:
Dart is the CEO and co-founder of the work design firm 11fold. Build work that makes employees feel alive, connected to their work, and focused on what’s most important to the business. Book a call at 11fold.com.