Building a Global Business from the Uni dorm with Jack Laurie

In this episode of the Humans of Agriculture podcast, host Oli Le Lievre is joined by co-host Milly Nolan for the first time! Milly is mates with our guest and knew he would make a ripper episode, so we teed it up while we were all in Armidale together. Introducing Jack Laurie, 5th generation cattle farmer and founder of Breeder Genetics. 

With a profound love and passion for cattle, breeding, data and genetics, Jack's whole life has been dedicated to the sector. At the ripe age of 20, Jack established Breeder Genetics after spending time in America and Canada where he saw an opportunity he wanted to address... The outcome was a breeder-to-breeder genetic platform. 

He talks about the business as 'our', but in reality it is just him day-to-day with some assistance from his sister, Georgie. He speaks fondly of his family, mentors and other people in his network who help him along the way. Success to Jack is the amount they can give back to their clients and the industry, which is pretty special. 

He is exhilarated by what the future might hold for the industry and his involvement in it. Jack is humble, his knowledge of the industry is crazy and his energy is infectious. 

Chapters

00:00 Introduction and Call to Action

13:14 Experiences in Canada and the US

30:24 The Importance of a Team for Business Growth

38:37 Measuring Success Beyond Revenue