EP 342: Danielle Duncan founder of Food Typography

Marmalade Bleue is the innovative studio of Danielle Duncan (she/her), a multi-hyphenate American artist based in Paris making the future palatable.

Danielle founded Food Typography, a sub-genre of design, in 2013 when she discovered food and objects speak their own languages within our everyday lives. She combined everyday items with thoughtful lettering to create photographic commentary on society, consumerism and the human existence. This work was soulful, ephemeral, and shockingly a huge hit with global brands such as Target, Disney, Cadillac, Wix, Tesco, Pepsi, and Kansas City Chiefs.

When augmented reality emerged, Danielle saw the potential to bridge the physical and digital worlds. The shelf life of her work is preserved and enhanced through a technology, available to anyone with a device. The familiar textures and shadows blend into the existing environment, making the future more human. Her work currently spans advertising, activism, fine arts and events.

marmaladebleue.com

foodtypography.com

Design & US (substack)

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