55. What Makes an Event Go From Good to Great with Micaela Christophe

Micaela Christophe, Vice President of Bessemer Trust, Joins Amanda Ma, CEO and Founder of Innovate Marketing Group, to discuss what makes an event go from good to great! Listen Now on EventUp!  Micaela Christophe is a Vice President for Corporate Event Management at Bessemer Trust. In this role, she is responsible for the planning, execution, and management for 75-100 events annually across the U.S. Guests include clients, prospective clients, and COIs. Prior to joining Bessemer, Micaela worked for Bank of New York Mellon, where she managed global events with ownership of the client entertainment program including sporting events and concerts. She also served as Corporate Events Liaison for BNY Mellon’s employee resource groups and was actively involved in enterprise-level events driving diversity, equity, and inclusion strategy, including events surrounding talent recruitment, employee development, and client engagement. She serves as a founding junior board member of Part of the Solution, an organization that assists New Yorkers struggling with poverty. She is a past recipient of Harlem YMCA’s 50 Achievers in Industry award and has been featured on the EMpower 100 Ethnic Minority list and the BizBash x Connect 40 Under 40 list for event professionals. Micaela earned an M.B.A. in marketing and project management from Iona College and a B.A. in communications from SUNY Albany.