Bob Chapa of Signarama Troy/Metro Detroit

Bob Chapa, owner of Signarama in Troy/Metro Detroit, joins the ROCC Pod to discuss the importance of branding for businesses. He explains how signs play a crucial role in branding, as they are often the first visual representation of a company that people see. Bob shares a powerful customer service story about his daughter's experience at an oil change shop, highlighting the impact of personalized and attentive service on brand perception. He also discusses how Signarama adapted during the COVID-19 pandemic, providing clear plastic barriers and signage to support local businesses and healthcare workers. Bob emphasizes the value of being part of a franchise and having a peer group to share ideas and support. In his spare time, Bob enjoys coaching travel softball and baseball.

Signarama website: https://michigansignshops.com/

Or call them at 248-585-6880

Connect with our hosts:

Trish Carruth from The Personal Jeweler - https://www.thepersonaljeweler.com/

Jon Gay from JAG in Detroit Podcasts - http://www.jagindetroit.com/

Lisa Bibbee from Keller Williams - http://soldbylisab.com/

Learn more about the Royal Oak Chamber of Commerce: https://www.royaloakchamber.com/

Connect with our hosts:

Jon Gay from JAG in Detroit Podcasts - http://www.jagindetroit.com/

Lisa Bibbee from Keller Williams - http://soldbylisab.com/