Getting into business: Selling on social media

Some businesses in South East Asia are growing at remarkable rates by using social media to sell. Live streaming on TikTok and live chatting on apps like Whatsapp, Line and Zalo are all being used to increase sales. We find out how. Nina Dizon-Cabrera is the CEO of make-up brand, Colourette Cosmetics in the Philippines. She explains how her business began on social media and how she can sell thousands of products in just a few hours by live streaming on TikTok. Joan Aurelia heads to Jakarta in Indonesia. The country has over 100,000 TikTok users, the second biggest market for the app after the United States. She speaks to business owners there about how social media has allowed them to transform their businesses. Simon Torring is the cofounder of Cube Asia, a market analyst. He explains how much this new way of selling is contributing to the economy and predicts where the next big trends will come. Presenter/producer: Hannah Mullane (Photo: Nina Dixon-Cabrera Credit: Colourette Cosmetics)