DAVID FENTON - Founder of Fenton Communications, Author of The Activist’s Media Handbook: Lessons From 50 Years as a Progressive Agitator

How can we effectively communicate that we're moving beyond climate change to a state of climate crisis? The trapped heat energy on Earth is equal to a million Atomic bombs going off every single day. Today we talk to someone who's been mobilizing the public mind for over 50 years.

David Fenton, named “one of the 100 most influential PR people” by PR Week and “the Robin Hood of public relations” by The National Journal, founded Fenton in 1982 to create communications campaigns for the environment, public health, and human rights. For more than five decades he has pioneered the use of PR, social media, and advertising techniques for social change. Fenton started his career as a photojournalist in the late 1960s – his book Shots: An American Photographer’s Journal was published in 2005. He was formerly director of public relations at Rolling Stone magazine and co-producer of the No-Nukes concerts in 1979 at Madison Square Garden with Bruce Springsteen, Bonnie Raitt, James Taylor, Jackson Browne, and other artists. He has also helped create JStreet, Climate Nexus, the Death Penalty Information Center, and Families for a Future. He sold Fenton a few years ago to work on climate change full time. He is the author of The Activist’s Media Handbook: Lessons From 50 Years as a Progressive Agitator.

"So a lot has been corporatized. That is certainly true, but not everything. And it sounds like a cliche, but it really is true that history moves in pendulums and waves. And whatever is happening today is not going to last. It will change. So you have periods of concentrations of wealth and power, and then you have periods of rebellion. And I'm quite sure we're headed for another period of rebellion. You can see it a little bit now in the labor strife in the United States and the strikes. You can certainly see it in the massive demonstrations in France and Israel. Excessive concentrations of power breeds rebellion, and that's just inevitable. And the climate crisis is going to cause a lot of rebellion as people figure this out. And I think it's coming very soon, actually, because as you've noticed, the weather is getting very bad. It's become a non-linear accelerating phenomenon. And people will wake up to that. I just hope they wake up in time."

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