The PPC Den: Amazon PPC Advertising Mastery
Business:Marketing
Analyzing Amazon PPC Advertising Stats: What You Need To Know
Spreadsheets galore! Stephen Noch, Campaign Manager at Ocean PPC, joins Michael for their bi-annual data review. They analyze shocking statistics, Amazon trend changes, and what this means for the future of Amazon advertising.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
2:25 Stephen’s Spreadsheet Roots
5:30 Who Is The Average Amazon Seller?
10:57 Examining Trends
16:30 Will These Trends Continue?
19:00 ACOS Difference vs. Average
22:22 How Much Should I Be Spending on Sponsored Products?
32:35 Closing Thoughts
🦡 Resources & Links
Where to find Stephen Noch, Ocean PPC
How Do I Fix My Decreasing Conversion Rate On Amazon Advertising?
How Can I Use Amazon Advertising Stats To Manage My PPC?
How To Get Over 100% Conversion Rates With Sponsored Display Ads
How Ad Badger Reduced ACOS From 45% To 35% In Two Weeks In May 2022
Why Do I Need A New Strategy For Account Averages In Amazon Advertising?
What Brand Halo? The Sponsored Brands Attributed Purchase Report
How Do I Make Excellent Amazon Sponsored Display Videos On Budget?
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Stephen Noch
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
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