Stories and Strategies for Public Relations and Marketing
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Understanding the structural changes that happen in our brain when we change our minds adds a fascinating dimension to the study of this cognitive phenomenon. We already recognize that external factors such as new information, social influences and familiarity play significant roles in our decisions but exploring the underlying neural transformations provides deeper insights.
When we alter our perspectives or revise our beliefs, intricate neuronal connections within our brains undergo modifications. These changes involve the strengthening or weakening of synaptic connections between neurons to form new neural pathways.
Change your mind and you change you.
Guest: Allyson Andrade, Ph.D. Candidate Behavioural Neuroscience, University of Guelph
Aandra02@uofguelph.ca
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