E284: How to Grow and Scale Using Podcasting and YouTube with Beau Eckstein

Scaling your business doesn't have to be complicated. In this episode, Erik speaks with real estate financing expert Beau Eckstein, who shares simple strategies for using multimedia like podcasting and YouTube. 

Beau is your go-to guy for all things real estate financing. Whether you're a seasoned investor or just starting out, Beau specializes in helping professionals in the real estate investing industry secure funding for their projects. Today, learn how to leverage multimedia to help you scale your business!

Here are some power takeaways from today’s conversation:

• Learning from people who are already successful in what you want to do

• Why start recording even if you don't feel ready at first

• Targeting specific keywords and niches to show up in search results 

• Getting on smaller podcasts first to practice before the bigger stages

• Sharing your "Dream 100" list of influencers you want to connect with

• The power of outsourcing multimedia

• The value of investing in a business coach 

• How to "clone" yourself online

Episode Highlights:

[12:15] Streamlining Content Creation

Get in the habit of creating content and just do it, even if you don't want to do it, then systematize it. Either outsource the work to a company that can do everything for you, or create a system where you might have a virtual assistant to help you with creating thumbnails and uploading to YouTube and descriptions.

[21:54] The Power of Outsourcing Multimedia

If your business is already generating substantial revenue, it would be wise to consider outsourcing the entire process. By doing so, you can leverage the expertise of professionals who can help you create superior content, improve your show, and achieve higher conversion rates and increased traffic. Investing in assistance that can enhance your overall performance becomes a logical choice when you have a seven-figure business.

[29:56] Attracting the Right Audience

For example, if you're looking to start a podcast aimed at inspiring thousands of individuals to start their own successful home-based businesses and leave behind their traditional jobs, it's crucial to understand your target audience. Many new podcasters fail to gain traction because they overlook the importance of truly connecting with their intended listeners. To avoid this common mistake, it's essential to dive deep into understanding the mindset and needs of your target market. By doing so, you can create content that resonates with them and ensures that your podcast gains the traction it deserves.

[46:47] The Power of Storytelling in Building Connections

By cloning ourselves through various platforms and mediums, more people will hear our stories and resonate with them, regardless of their specific interests or needs. Whether it's through podcasts or other forms of content creation, the key is to deliver your story authentically and consistently. This approach builds trust and allows people to not only hear but also see you, establishing a stronger connection. Ultimately, the goal is to help people by providing valuable insights and strategies.

Resources Mentioned:

www.beaueckstein.com 

Investor Financing Podcast

Entrepreneurs Circle podcast is an On Air Brands production.

On Air Brands is one of the leaders for launch, production, and promotion of top-rated business and real estate investing podcasts. Reach out to On Air Brands here ---> info@onairbrands.com 

Learn more at: www.onairbrands.com

Find and follow find Erik at: www.erikcabral.co

Download Erik's FREE GUIDE to podcasting at: www.erikcabral.co/guide

Check out this show and previous inspiring guests at Entrepreneurs Circle in Apple Podcasts.

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