Marketing, Coaching And Talent Skills That Transfer To CPO Roles | Path To CPO | Episode 10

Join Gary Stringer (Content Marketing Manager, HowNow) as he speaks to Deborah Hankin, Chief People Officer at Astound Commerce.

They discuss how her marketing background influences her CPO role, the importance of transparency, getting long-term buy-in for L&D, who new CPOs should collaborate with, and much more.

Book a demo of HowNow: https://hubs.la/Q01RWy9P0Download your FREE Death of the LMS guide: https://hubs.la/Q01RWyMr0

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Running order

0:00 Intro to Deborah and her career journey

5:00 Deborah’s first CPO role and what inspired her switch

7:28 Spotting talent 

8:25 How Deborah uses her marketing background 

14:22 Being a people person and open as a CPO

16:11 Lessons from things that didn’t go as planned

20:44 First steps when entering a business as a CPO

25:40 The impact of leadership coaching

29:40 Qualities of a great CPO

Find Deborah on LinkedIn: https://www.linkedin.com/in/hankin/ 

Find Gary on LinkedIn: https://www.linkedin.com/in/gary-stringer-copywriter/