Episode 673 | Lifetime Plans vs Subscriptions, Testing an Idea With a Landing Page, and More Listener Questions

In episode 673, Rob Walling chats with Ruben Gamez, the founder of SignWell, as they answer listener questions. They cover topics related to pricing models for SaaS products, marketing strategies for new products, the concept of copycat apps, and the challenges of balancing customer requests with product development. Additionally, they address a question about choosing between working at a startup or a big tech company.

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Topics we cover:

• 2:06 – Lifetime value pricing vs. monthly recurring revenue
• 11:33 – Pay-as-you-go as an alternative to lifetime or SaaS pricing
• 14:30 – Testing the market with a landing page
• 22:16 – Getting feedback from landing page signups
• 25:11 – Marketing strategies for SaaS
• 32:53 – Building copycat apps
• 38:51 – Startup roles vs. roles in a big tech company as a software engineer
• 43:33 – Balancing customer needs with our strategic roadmap

Links from the Show:

• MicroConf Sponsorships
• The SaaS Playbook
• Ruben Gamez (@earthlingworks) | Twitter
• SignWell (@SignWellApp) |Twitter
• SignWell
• Hackers Incorporated, E4 | Lifetime pricing is underrated
• AppSumo
• Tailwind UI
• Loadster
• How to Grow Your Self Funded Business Faster – Hiten Shah – MicroConf 2014

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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